Alejandro Serrano: “We are working on several future proposals, including our own AI tool”

Prior to the start of the SBC Summit Latin America, and in an exclusive dialogue with Yogonet, Alejandro Serrano —co-founder of Calímaco— laid out the foundations that place the company among the fastest growing in the region. In the interview, he highlighted the role that Calímaco played in the expansion of Apuesta Total in Peru, where they are confident they will continue growing, and emphasized their focus on markets such as Argentina, Chile, Mexico, and Brazil.

Challenges of the Latin American market

Serrano identifies multifaceted challenges. For operators, quality and service are crucial differentiators; for governments, balanced regulation and player protection are essential. Calímaco underscores the importance of a stable legal framework and reasonable taxation that foster a healthy and competitive gaming environment.

Focus on regulated markets

The company views regulation as an opportunity: it allows them to raise the bar in functionality and user protection. With an offering focused on adaptability —including artificial intelligence—, Calímaco is committed to a reliable partnership that anticipates the needs of a complex sector. They are exploring emerging markets in Argentina and Chile with interest, while seeing robust potential in the established Peruvian landscape.

The fundamental role of software

An operator seeks for the software provider to boost their business, not hinder it. The list of needs is long and the level of demand high: user experience, competitive agility, availability and scalability, adaptability and quick response, quality of service and interaction. “It’s the difference between being or not being,” Serrano states, insisting that the software must allow focus on commercial priorities instead of resolving technological problems.

Opportunities in Latin America

With a focus on the sector's evolution, Calímaco reinforces its presence in Mexico and Brazil, where the imminent regulation of online gaming opens promising horizons. The opening of the Brazilian market is a particularly attractive focus for their growth ambitions. At the same time, the company closely follows regulatory processes in Argentina, Peru, and Chile, confident that their ability to adapt to regulations gives them an advantage in facilitating operators' transition to a regulated landscape.

Regulation, innovation, and growth

Calímaco defines itself as a strategic ally: it sees regulation and market evolution as steps toward innovation and development. Their commitment is constant: with every project, they reinforce the purpose of being catalysts of success and growth in the online gaming industry.