"Calímaco has allowed us to build a tailored solution, through which we have been able to develop our omnichannel strategy, create a multi-currency operation, and differentiate ourselves from the rest of the competitors."
Samuel Sanchez
Chief Operating Officer at Atlantic City Casino
Atlantic City: The transformation that redefined gaming in Peru. 27 years of experience. A strategic decision. Extraordinary results.
Atlantic City faced the challenge that defines the entire industry: how to create real synergy between physical and digital operations without cannibalization?
The answer wasn't in choosing one channel over the other but in creating a unified ecosystem that enhances both.
The challenge: Two worlds, one experience
Casino players have different behaviors online vs. offline:
• Online: They seek personalization, convenience, gamification
• Physical: They value immersive experiences, socialization, exclusivity
The majority of operators treat these channels as separate compartments. Atlantic City saw the opportunity in total integration.
The strategy: 3 fundamental pillars
Data-based personalization
• Unified profile with sports preferences and interests
• Promotions tailored by channel and behavior
• Personalized gamification that increases LTVActive retention with proven ROI. The data that changed everything: retaining costs 25x less than acquiring.
They implemented:
• Dream draw: 12 weekly winners, starting from S/10,000
• Online table tournament: up to S/5,000 in prizes
• Atlantic Challenge: points mechanics in 72 hours
• Sports tournament: S/50,000 according to the achieved quotaAtlantic City Club: the game changer
The innovation that sets them apart: unified points between physical and online casino + Atlantic Delivery.
It's not just loyalty. It's creating a lifestyle experience where gaming is a component of something bigger.
The results:
• 67% more spending from existing customers vs. new ones
• 5% increase in retention = increase in profits from 35-95%
• Cross-promotion system that keeps users active on both channels
• Thematic weekly delivery that extends the experience beyond gaming
The key insight
The true transformation didn't come from technology but from understanding that players don't want two separate experiences. They want a complete, flexible, and personalized experience.
Atlantic City didn't digitize its physical casino nor did it create a separate online casino.
It created an integrated entertainment ecosystem where each touchpoint enhances the other.
Is your company creating unified experiences or separate channels that compete with each other? The difference determines whether you lead the transformation or suffer from it.
